How HallPass Media Has Expanded NBA Summer League Into More Than A Fan Experience

Share to Twitter Share to Linkedin What started as "six handshakes and a box of flyers" 17 years ago, the NBA's Summer League operation in Las Vegas has blossomed into a renowned event on the basketball calendar. Orchestrated by Albert Hall and NBA agent Warren LeGarie in 2004, the Vegas Summer League has grown even larger than the co-founders anticipated when they pitched the idea to NBA's top decision-makers. Hall, the Founder and President of HallPass Media , was just looking to create a top-notch environment for the league's future talent. He met LeGarie in the mid-1990s, as Hall was working for the Seattle SuperSonics and LeGarie represented head coach George Karl. With various Summer League venues around the country not being very popular and failing to draw large crowds, both realized there was room for improvement. In some ways, it became clear there was a market inefficiency for these important offseason games. After crafting a plan for Las Vegas to host Summer League games and bring more attention to the game's rising stars, the innovative duo started gaining support from higher ups. "The evolution of Summer League came out of just trying to provide a better atmosphere for the… Read full this story

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