Travis Scott’s Cacti Seltzer and the Long History of Hip-Hop Beverages

In just a few years, the hard seltzer brand White Claw became a bonafide cultural phenomenon. Videos with the hashtag "whiteclaw" have earned a billion views on TikTok, completely blowing competitors like Truly and Bud Light Seltzer out of the fizzy water. Enter rapper-producer-amorphous-brand-ambassador Travis Scott . Having embarked on ventures with major corporations like McDonald's, General Mills, and Nike, Scott has now cashed in on the hard seltzer craze with Cacti , an Anheuser-Busch concoction of his own creation. He launched the brand in March under a partnership with the beverage giant, taking the formal title of founder of the Cacti brand for himself. The beverage boasts a 7 percent ABV, compared to the 5 percent found in most hard seltzers, and is already taking the country by storm. Last week, Cacti reps announced that the fruity spiked beverage broke records at its parent company, selling more in its first week than any variety pack in Anheuser-Busch history. Many stores ran out of it in a day. Scott didn't have to rely on a tidal wave of memes and videos to replicate White Claw's success. He's already a viral entity on his own. Demand for his signature McDonald's meal… Read full this story

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