Story by Sara Ashley O’Brien , CNN Business CNN Business Updated 1123 GMT (1923 HKT) December 13, 2019 Bumble founder Whitney Wolfe Herd is used to bucking traditions. When she launched the female-focused dating app in 2014, which requires women searching for heterosexual matches to make the first move, some were skeptical it would take off. But Wolfe Herd’s vision — that the app actually would empower women to make their own choices, rather than burden them with it — caught on. Bumble has become a household name and has grown to include services beyond dating, including professional networking and finding new friends. Last year, Wolfe Herd made a strategic decision to push Bumble into India , a risky move given that casual dating is a relatively new and urban phenomenon and that India has one of the highest rates of sexual violence in the world. Still, Wolfe Herd didn’t shy away. Whitney Wolfe Herd founded Bumble, a dating app where women make the first move in 2014. Now, she’s CEO of the parent company MagicLab, which is valued at $3 billion and includes four apps: Bumble, Badoo, Chappy and Lumen. (Dina Litovsky for CNN) “We need to go where… Read full this story
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