Apple long thrived on the aspirational value of its smartphones. Samsung, OnePlus and many other Android players gradually caught up with Apple’s premium phones and offered similar or better features at much lower prices. Soon enough, the perception of the so-called ‘status symbol’ changed to ‘expensive’ devices, subsequently impacting Apple’s sales in key markets such as India. Last year, Apple tried to fix this with a cheaper model, called iPhone XR. Apple iPhone XR came with almost the same set of specifications as the premium iPhone XS and iPhone XS Models except for some subtle changes. The cheaper iPhone XR featured an LCD screen and had a single rear camera, compared to OLED display and dual rear cameras on iPhone XS and iPhone XS Max. Despite the big trade-offs, Apple’s iPhone XR has become a huge hit. Apple CEO Tim Cook earlier this year revealed the company had returned to double-digit growth in India. Analysts believe Apple’s revived growth came from the heavy discounts it offered on its iPhone XR. The smartphone has been part of all major e-commerce online sales. The smartphone was sold at Rs 55,000 approximately, down from the original price of Rs… Read full this story
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