In 2004, when Taylor was just 14, going on 15, her dad decided to uproot the family from their comfortable life in Wyomissing, Pennsylvania, and set about making his first-born child a country-music superstar in Nashville. Swift Snr was transferred to his company’s stockbroking division in Tennessee, while Swift Jnr – who had already proved herself to be a superlatively talented singer back home – made an immediate impact, signing a six-album deal with Big Machine records. If Scott Kingsley Swift displayed a ruthless appreciation for what it would take to be a success, then Taylor is very much her father’s daughter. She’s not only become the globe’s biggest pop star – rivalled only by Beyoncé and, for a time, Rihanna and Katy Perry – but she has managed her own career and its fortune-making potential with the sort of precision that industry veterans might dream of. Not for her the notion of letting someone else dictate the course of her career – she is said to be fanatical about nurturing every single part of the Taylor Swift brand. And we will see that in practice this weekend with the release of her seventh album, Lover – one of the… Read full this story
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