LOS ANGELES (WAShINGTON POST) – After more than a decade of trying, Mattel is making another run at taking Barbie to the big screen. A live-action film based on the toymaker’s biggest brand will star Margot Robbie, who was nominated for an Academy Award last year for her role in I, Tonya. Mattel Films – a division created in 2018 – and Robbie’s LuckyChap Entertainment Banner will co-produce the movie. Warner Bros. Pictures is the distributor. The deal comes after a series of failed attempts to turn the almost 60-year-old brand into a film franchise – a strategy that rival Hasbro used with Transformers and My Little Pony to help it overtake Mattel in revenue. Mattel has struggled to get Barbie projects off the ground: Most recently, a film to star comedian Amy Schumer was scrapped in 2017. But when Ynon Kreiz, a Hollywood veteran, became Mattel’s CEO last year, he vowed to create more entertainment around Mattel’s intellectual property. “Mattel Films is on a path to demonstrate the enormous potential of our brand portfolio,” Kreiz said in a statement. The movie, which doesn’t have a public release date, will be a chance for Mattel to keep updating the brand… Read full this story
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