OK, so maybe I was a year premature in proclaiming that the Golden State Warriors are the best team in basketball. But the tech-savvy Dubs redeemed me by winning their second NBA title in three years by dethroning reigning champs the Cleveland Cavaliers 129-120 on Monday. Naturally, Facebook and Twitter erupted as Warriors superstar Kevin Durant, who lit up the internet when he signed with Golden State last summer, took command of this year’s NBA Finals to become the series MVP. In fact, Durant was mentioned more than 1 million times on Twitter during the series-clinching Game 5 win Monday night. Tens of millions flocked to social media in anticipation of this year’s NBA Finals, the third straight year the Warriors and the Cavaliers fought for the championship. And it’s no accident. Prior to the Game 1 tipoff, NBA Commissioner Adam Silver said the league has ”done lots of experiments” with social media to show fans another side of the game — and plans to do even more.The NBA gets it with that strategy, said Aaron Goldman, chief marketing officer with 4C Insights, a Chicago social-data-tracking company. ”NBA players have just larger personalities, compared to those in the other major sports and that plays well… Read full this story
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Here are the NBA Finals' top moments on Facebook and Twitter have 278 words, post on www.cnet.com at June 13, 2017. This is cached page on Goose Art. If you want remove this page, please contact us.