Create your own NBA highlight reel in minutes? We’re almost there

Those of you obsessed about seeing every three-pointer or killer crossover from Stephen Curry, take note: The National Basketball Association is tinkering with technology that can ensure you never miss a highlight play. The NBA said Monday that it is working with Israeli startup WSC Sports Technologies to create customized highlight videos within minutes after a game ends. Initially, the league will use the capability to serve up more video packages based on individual players, particularly international ones in order to help promote the game overseas. This marks the first time that a major professional league is using such technology. It’s also the latest example of the eagerness of those organizations to tap tech to enhance the fan experience, such as the National Football League’s embrace of Microsoft’s Surface Pro tablet or Major League Baseball’s use of streaming video services. The more interesting announcement may come further down the road, when the NBA and WSC open up the system to basketball fans, allowing them to select the criteria for creating their own highlight reels based on players, teams or the type of play (a slam dunk, a three-pointer and so on). The videos would be a new way for fans… Read full this story

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