Elon Musk calls Apple the ‘Tesla Graveyard,’ pooh-poohs rumored Apple Car

Article Hero Image AppleInsider may earn an affiliate commission on purchases made through links on our site. Tesla’s founder told German publication Handelsblatt that engineers poached away by Apple to work on its own electric car program codenamed “Project Titan” were not important to his company. “Important engineers? They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.” When asked if he takes Apple’s automotive ambitions seriously, Musk quipped, “Did you ever take a look at the Apple Watch?” The Tesla chief noted the distinction between producing consumer electronics and an automobile, but failed to explain how one of the world’s largest companies would be unable reproduce or surpass his own success (“success” being a relative term considering Tesla is not expected to turn a profit until 2020). “It’s good that Apple is moving and investing in this direction. But cars are very complex compared to phones or smartwatches. You can’t just go to a supplier like Foxconn and say: Build me a car,” he said. “But for Apple, the car is the next logical thing to finally offer… Read full this story

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