HONG KONG — At movie screenings hosted by Magnificent Revolution, audiences are treated to short films in outdoor theaters—but they have to work for it. Or more precisely, work out for it. That’s because the films are powered entirely by bicycle. Audience members can take turns riding, but the bicycles that have been rigged to generate electricity are the only things keeping the projector going. Magnificent Revolution, a non-profit led by Adam Walker from the U.K., travels the world and organizes film screenings to spread an environmental message in a fun and engaging way. “We try and bring people together to experience something new and exciting, to create a tangible link between energy and technology and give people a positive viewpoint of what the future’s going to be like,” Walker said. It all started in 2007, when his idea of a bike-powered drive-in movie became reality at the U.K.’s Big Chill music festival. Since then, Magnificent Revolution has expanded to Australia with a second branch. An upcoming European tour in the works now. And today, Walker is in Hong Kong, where he is setting up outdoor film screenings at green design show Detour. He is also scouting for more venues… Read full this story
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