They’re Back! Google Issues Weather Report For Panda Update

Google’s Matt Cutts has just issued a “weather report” about upcoming changes to be expected from Google’s Panda algorithm. If you’re not familiar with algorithmic weather reports, sit back and learn. Because they’re back, and that’s a good thing. Before There Was Panda, There Was Florida At the end of 2003, Google released what became known as its Florida Update. Now kids, if you think Panda was bad, Florida was a storm that seemingly blew the roofs off SEO homes everywhere. It hit during the holiday shopping period. It caused confusion and havoc among many SEOs. Search engine optimization forums like Webmaster World, which gave Florida its name, lit up like crazy. As with the Panda Update, there were plenty of people who actually did better after Florida than before. With any update, for all the losers that yell loudly about their pain, there are winners who silently smile over their fortune. Still, there were lots of publishers that felt they’d been doing right by Google but then penalized for reasons they didn’t understand. And it came out of the blue, something they didn’t expect. As the industry cleaned up from the Florida mess, there was much discussion on how…

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