If you are thinking about initiating a public relations/media communications effort it makes sense to understand the media markets to help formulate a communications strategy. In this article we will discuss the major media markets and practical considerations associated with a low budget communications plan.THE TOP-30 MEDIA MARKETSAs mentioned in (Part 1) of this series, there are 30 major cities in America known as the TOP-30 media markets. They are called major media markets because the population levels exceed over one million people across a wide demographic audience and they are:Atlanta, GAMilwaukee, WIBaltimore, MDMinneapolis/St. Paul, MN Boston, MANew Orleans, LA Chicago, ILNew York, NY Cincinnati, OHPhiladelphia, PA Cleveland, OHPhoenix, AZ Columbus, OHPittsburgh, PA Dallas/Fort Worth, TXPortland, OR Denver, COSacramento, CADetroit, MISt. Louis, MO Houston/Galveston, TXSan Diego, CA Indianapolis, INSan Francisco, CA Kansas City, NESeattle/Tacoma, WA Los Angeles, CATampa/St. Petersburg, FL Miami, FLWashington, DCThese media markets represent the biggest bang for the buck if you get booked for newspaper, radio or TV interviews because of the sheer volume of readers and radio and TV audiences. Each of these cities have at least one anchor newspaper organization located in them (The Boston Globe, The Columbus Dispatch and the Chicago Tribune, etc), for… Read full this story
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